LAYO OGUNBANWO

Business / Product Analyst
Calgary, CA.

About

Highly strategic and results-driven Business/Product Analyst with over 5 years of experience in digital transformation, system migration, and process optimization across healthcare, telecommunications, and e-commerce sectors. Proven ability to bridge technical and business teams, translate complex requirements into actionable solutions, and drive measurable improvements in efficiency, user satisfaction, and project delivery, including a 25% increase in workflow efficiency and 30% reduction in project timelines. Seeking to leverage expertise in Agile methodologies, data analysis, and stakeholder management to lead impactful product and business initiatives.

Work

Civica
|

Business Analyst

Summary

Currently serving as a Business Analyst at Civica, Layo partners with public and private health organizations to optimize EHR software, ensuring regulatory compliance and enhanced clinical outcomes.

Highlights

Partnered with public and private health organizations to optimize EHR software, ensuring compliance with regulatory standards and client-specific operational needs.

Led discovery sessions with healthcare stakeholders, translating complex clinical requirements into clear functional specifications and user stories for seamless EHR platform customization.

Analyzed data integration needs to optimize interoperability between EHR software and third-party systems, enhancing data accuracy and patient care coordination.

Developed comprehensive test plans and conducted User Acceptance Testing (UAT) with clients, ensuring alignment with acceptance criteria and facilitating smooth software rollouts.

Facilitated collaboration between client and internal development teams, resolving implementation challenges, including data migration and system integrations, while maintaining project timelines and budgets.

Provided post-implementation support and gathered end-user feedback, driving increased user satisfaction and system usability.

Saskatchewan Power Corporation
|

Business Analyst

Summary

As a Business Analyst at Saskatchewan Power Corporation, Layo spearheaded the upgrade of a cloud-based customer service application, focusing on scalability, reliability, and cost efficiency.

Highlights

Collaborated with business stakeholders to define clear objectives for a cloud-based customer service application upgrade, enhancing scalability, reliability, security, and cost efficiency aligned with long-term business growth.

Conducted comprehensive gap analysis of legacy CRM systems, identifying optimization opportunities and mitigating risks for a seamless transition.

Developed functional business requirements, user stories, and technical specifications, effectively bridging the gap between business stakeholders and development teams.

Executed User Acceptance Testing (UAT) with a 95% pass rate, ensuring 90% compliance with acceptance criteria for migrated data.

Addressed technical roadblocks collaboratively, delivering the project 10% early without budget overages.

Monitored post-implementation performance, gathering user feedback to implement enhancements and improve workflow efficiency by 25%.

Shaw Communications
|

Business Analyst

Calgary, Alberta, Canada

Summary

At Shaw Communications, Layo led the migration of a legacy CRM to Salesforce, optimizing sales workflows and enhancing overall efficiency through strategic stakeholder engagement.

Highlights

Led stakeholder engagement with sales teams and cross-functional leaders via Microsoft Teams, mapping pain points and defining migration objectives for Salesforce CRM.

Analyzed and optimized sales workflows by documenting as-is/to-be processes in Microsoft Visio, identifying bottlenecks to inform Salesforce design decisions.

Translated business needs into technical solutions, partnering with IT, Salesforce consultants, and product owners to develop functional requirements for a tailored CRM implementation.

Drove end-to-end requirements management, from drafting Business Requirements Documents (BRD) to securing stakeholder sign-off and overseeing vendor selection.

Championed Agile/SDLC alignment, delivering phase-critical documentation to ensure on-time, within-budget deployment of solutions.

Managed User Acceptance Testing (UAT) and integration testing, validating KPIs like data migration accuracy and lead-to-opportunity conversion rates against business goals.

Monitored post-go-live performance, leveraging user feedback and Salesforce Analytics to iterate on dashboards and automation rules, ensuring sustained ROI.

Systematic IT Consultant
|

Business Product Analyst

Montreal, Quebec, Canada

Summary

As a Business Product Analyst at Systematic IT Consultant, Layo specialized in eCommerce digital transformation, driving project implementations and optimizing user experience for SMB clients.

Highlights

Led requirement-gathering sessions with SMB clients to identify eCommerce challenges, transforming business needs into actionable project plans aligned with software capabilities and client goals.

Managed end-to-end eCommerce software implementations, from scoping to post-launch support, reducing project timelines by 30% through effective risk mitigation strategies.

Analyzed clients' eCommerce workflows, uncovering inefficiencies like cart abandonment and checkout friction, recommending solutions to boost conversion rates.

Prioritized and refined Product Backlog to align with product objectives and stakeholder priorities.

Designed and delivered training programs for clients and internal teams, driving 25% faster adoption of new systems and maximizing ROI on eCommerce tools.

Spearheaded change management for system upgrades, delivering tailored training that increased operational efficiency by 25% and accelerated adoption of new features.

Volunteer

IHealth and Wellness Foundation
|

Product Specialist (Volunteer)

Summary

Currently volunteering as a Product Specialist at IHealth and Wellness Foundation, supporting product development initiatives.

Highlights

Contributed to product feature definition and user experience improvements for health and wellness initiatives.

Supported product backlog refinement and stakeholder communication for new product development.

Turina Technologie Inc
|

Business Analyst (Volunteer)

Summary

Volunteered as a Business Analyst at Turina Technologie Inc, contributing to project analysis and solution development.

Highlights

Assisted with requirements gathering and documentation for various technology projects.

Contributed to data analysis and process mapping to support solution design initiatives.

Education

University/College Name (Not specified)

Bachelors Degree

General Studies

Brain Station

Certificate

Product Management

Brain Station

Post-graduate diploma (in view)

Logistics & Supply Chain Management

Certificates

Certified Business Analysis Professional (CBAP)

Issued By

IIBA

Certified ScrumMaster (CSM)

Issued By

Scrum Alliance

Skills

Business Analysis & Product Management

Requirements Management, Agile/Waterfall Methodologies, Process Optimization, Stakeholder Alignment, Data Analysis, Systems Integration, UAT Coordination, Product Road Mapping, Project Management, Process Improvement, BPMN, Product Design, UI/UX, EHR Systems, Software Development Lifecycle, Business Systems, ERP/CRM Integration, Root Cause Analysis, Gap Analysis, Lean Six Sigma, KPI-Driven Decision Making, Strategic Planning, Solution Design, Workflow Mapping, Vendor Selection, Change Management, Business Requirements Document (BRD), Functional Specifications, User Stories, Acceptance Criteria, Process Maps, Use Case Documents, Requirement Traceability Matrix, Test Cases, Training Documents, Release Notes, User Journey Maps, Wireframes, SWOT Analysis, Test Strategy/Plans, Post-Implementation Sales Analytics Dashboard.

Tools & Technologies

Jira, Adobe Workfront, Figma, SQL, Tableau, Microsoft Office Suite, Visio, Excel, Word, PowerPoint, Google Docs, Basecamp, Salesforce Analytics.

Soft Skills

Cross-Functional Collaboration, Stakeholder Management, Change Management, Workshop Facilitation, Executive Presentation, Communication, Attention to Detail, Collaborative, Analytical Thinking, Problem Solving, Critical Thinking, Accountable, Time Management, Prioritization, Negotiation, Conflict Resolution, Dedicated, Flexible, Multi-tasking.

Projects

Cloud-Based Electronic Health Record (EHR) Management System Custom Development Project(s)

Summary

Partnered with business analysts to conduct end-to-end requirements analysis for a high-priority health record modernization initiative.

Legacy System Migration to Cloud-Based CRM (CRM Modernization Project)

Summary

Spearheaded the migration from a legacy CRM system to a cloud-based solution to enhance customer request handling and reduce service turnaround times.

CRM Migration to Salesforce (Sales Workflow Optimization Project)

Summary

Led the migration from a legacy CRM to Salesforce to improve sales workflow efficiency.

E-Commerce Digital Transformation (User Experience & Sales Optimization Projects)

Summary

Drove the implementation of a digital solution for an e-commerce platform to enhance user experience and increase conversion rates.